TOURISM TRENDS FOR EUROPE
Society changes continuously, and trends - whether economic, social or lifestyle - subsequently impact on tourism, as tourism is an integral part of our society. It is important for the tourism sector to assess these changes at an early stage. Existing policies regarding products and services, marketing and investments, all demand appropriate adjustments or adaptations when preferences and behavior develop differently from the way they have done in the past.
In the past, supply has always dictated demand, whereas today the reverse is true. Increasing saturation of the market and more self-assertive consumers, with more free disposable income and leisure time, determine the profitability of suppliers in the tourism sector. Competition is becoming more volatile. Although some trends are supply-funded, it is also important to forecast trends in demand, as these trends form the basis for determining the time and money required to make the relevant adjustments.
Our clients are more informed and better prepared to meet new challenges in a profoundly changed tourism market. Ongoing marketing consultation and strong presence in the market greatly assist the long-term marketing and business plan. We help our clients to reach their appropriate audiences in a strategic, intelligent, timely and cost effective manner. By developing current strategic marketing programs and penetrating new markets, our clients succeed in capturing their due market share in Europe.